Effective Date: July 23, 2026
Last Updated: July 23, 2026
1. Introduction and Scope
Sweet 2 Elite LLC, doing business as Sweet2Elite (“Sweet2Elite,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, process, retain, protect, and disclose information when you:
Purchase or access our products, programs, memberships, digital courses, communities, coaching services, or other services;
Participate in our live classes, webinars, events, challenges, promotions, or group programs;
Communicate with us through email, text message, social media, direct message, telephone, chatbot, customer-support form, or another channel; or otherwise interact with Sweet2Elite.
By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.
Additional notices, agreements, releases, community rules, program terms, or consent forms may apply to particular products, services, recordings, events, promotions, or information-collection activities.
2. Information We Collect
We may collect personal information that identifies, relates to, describes, or could reasonably be associated with you.
Information You Provide Directly
Depending on how you interact with Sweet2Elite, we may collect:
Your name;
Email address;
Mobile telephone number;
Billing or mailing address;
Account and login information;
Purchase and transaction details;
Product, program, membership, course, community, or event registrations;
Customer-support requests;
Survey, assessment, intake-form, or questionnaire responses;
Comments, questions, testimonials, reviews, and other communications;
Information submitted through website forms, chatbots, social media, direct messages, or community platforms;
Business, professional, relationship, lifestyle, or personal-development information you voluntarily provide;
Photographs, video, audio, profile information, or other content you submit;
Email and text-message communication preferences;
SMS consent records, including the date, time, source, disclosure, and method of consent; and
Other information you voluntarily provide.
Payment Information
Payments may be processed through third-party payment processors.
Sweet2Elite does not generally receive or store complete payment-card numbers, security codes, bank-account credentials, or other complete payment credentials. Payment processors collect and handle payment information according to their own privacy policies, terms, and security practices.
We may receive limited transaction information, such as:
Your name;
Billing address;
Transaction amount;
Product or service purchased;
Payment status;
Payment method type;
Subscription status;
Transaction date; and
Limited payment identifiers.
Information Collected Automatically
When you visit or interact with our website or digital services, we and our service providers may automatically collect:
Internet Protocol address;
Browser type;
Device type;
Operating system;
Device or cookie identifiers;
Pages viewed;
Links or buttons clicked;
Referring and exit pages;
Approximate geographic location;
Date and time of access;
Session activity;
Website interactions;
Advertising or campaign attribution information; and
Other technical and usage information.
We may collect this information through cookies, pixels, tags, web beacons, software development kits, analytics services, conversion tools, and similar technologies.
3. Sources of Personal Information
We may collect personal information from:
You directly;
Your browser, device, or interactions with our website;
Instagram, Facebook, and other social-media platforms;
ManyChat and other chatbot or messaging platforms;
Customer relationship management providers;
Email and SMS service providers;
Payment processors;
Course, membership, and community platforms;
Scheduling and video-conferencing providers;
Analytics and advertising platforms;
Contractors and service providers acting on our behalf;
Referrals you authorize; and
Other sources you direct or permit to provide information to us.
The information we receive from third-party platforms depends on your interaction, privacy settings, and the permissions available through the applicable platform.
4. How We Use Personal Information
We may use personal information to:
Provide products, programs, memberships, courses, coaching, communities, services, or content you request;
Process purchases, subscriptions, payments, refunds, and account activity;
Create and manage customer accounts;
Provide customer service and technical support;
Send requested resources, links, or information;
Provide program, course, membership, or community access;
Communicate about classes, programs, events, updates, enrollment opportunities, offers, and promotions when permitted;
Send account-related, purchase-related, security, support, or transactional communications;
Deliver email or SMS communications based on your consent, requests, and communication preferences;
Administer coaching services, assessments, questionnaires, communities, and events;
Personalize your customer experience;
Operate, maintain, secure, troubleshoot, and improve our website and services;
Understand how customers use our website, content, products, and services;
Measure marketing, advertising, and campaign performance;
Maintain consent, transaction, business, and compliance records;
Detect, investigate, and prevent fraud, abuse, chargebacks, security incidents, or prohibited activity;
Enforce our agreements, policies, community rules, and legal rights;
Comply with legal, tax, accounting, regulatory, and contractual obligations;
Resolve complaints and disputes;
Protect Sweet2Elite, our customers, our team, and others; and
Fulfill another purpose disclosed when the information is collected or with your consent.
5. SMS and Mobile Information
When you voluntarily opt in to receive text messages from Sweet2Elite, we may collect and maintain:
Your mobile telephone number;
The date and time consent was provided;
The source and method through which consent was provided;
The consent disclosure presented to you;
Your consent selection and messaging preferences;
Records of messages sent and received;
Delivery information;
Opt-out, help, and re-enrollment requests; and
Other records reasonably necessary to document and manage consent.
Mobile-Information Non-Sharing Commitment
No mobile information, including mobile telephone numbers, SMS opt-in data, or messaging consent records, will be shared, sold, rented, transferred, or provided to third parties or affiliates for marketing or promotional purposes.
This restriction applies regardless of any other provision in this Privacy Policy concerning the disclosure or sharing of personal information.
We may allow vendors and service providers to process limited mobile information solely when necessary to perform essential services on our behalf, such as:
Delivering text messages;
Operating or maintaining messaging systems;
Managing customer and consent records;
Providing technical or customer support;
Preventing fraud, abuse, or unauthorized use; and
Maintaining required business and compliance records.
These service providers may use mobile information only to provide contracted services to Sweet2Elite. They may not use, sell, rent, share, disclose, or transfer mobile information for their own marketing or promotional purposes.
Sweet2Elite does not obtain mobile numbers for its SMS program from purchased, rented, scraped, or third-party lead lists.
Marketing Text Messages
When you affirmatively opt in to marketing text messages, you may receive recurring promotional messages from Sweet2Elite, including:
Requested promotional links;
Educational resources;
Program announcements;
Event and class promotions;
Enrollment opportunities;
Discount codes;
Product or service information; and
Special offers.
Consent to receive marketing text messages is not required as a condition of purchasing any product or service.
Service and Transactional Text Messages
We may also send non-promotional messages with appropriate consent or when you specifically request communication by text. These messages may concern:
A purchase or transaction;
Account or program access;
Customer-support requests;
Appointments or registrations;
Event or class reminders;
Payment or subscription information;
Security or account issues; or
Other services you requested.
Receiving a service or transactional message does not automatically enroll you in recurring marketing messages.
Message Frequency, Rates, and Opt-Out
Message frequency varies. Message and data rates may apply.
You may unsubscribe from recurring text messages at any time by replying STOP. You may reply HELP for assistance or contact [email protected].
After you reply STOP, you may receive one final message confirming that your opt-out request has been processed. You will not receive additional recurring SMS messages from that sender unless you subsequently provide new consent or re-enroll.
6. Cookies and Similar Technologies
Sweet2Elite and its service providers may use cookies, pixels, tags, web beacons, conversion tools, and similar technologies to:
Operate the website;
Maintain website security;
Remember preferences;
Understand website traffic and interactions;
Improve website performance and user experience;
Measure marketing and advertising effectiveness;
Attribute visits, registrations, or purchases to campaigns;
Detect fraud or misuse; and
Display or measure relevant advertising.
Cookies may include:
Necessary cookies, which support essential website functions;
Preference cookies, which remember settings or choices;
Analytics cookies, which help us understand website use and performance; and
Advertising cookies, which may be used to measure advertisements or provide relevant advertising.
You may manage cookies through your browser settings and through any cookie-preference tools made available on our website. Blocking certain cookies may affect website functionality.
7. Google Analytics, Advertising, and Similar Technologies
Sweet2Elite uses Google Analytics and may use other analytics, advertising, attribution, and conversion-measurement technologies.
Google Analytics helps us understand how visitors interact with our website, evaluate website performance, measure marketing effectiveness, and improve our products, services, and customer experience.
Google Analytics may collect information such as:
Pages visited;
Actions taken on the website;
Browser and device information;
Referring websites;
Approximate location;
Dates and times of visits;
Session information;
Cookie and online identifiers; and
Other website and usage information.
Google Analytics uses cookies and similar technologies to collect and process information. Google processes information according to its own privacy practices and service terms.
Additional information about how Google uses information from websites and applications that use its services is available at:
Google also provides a Google Analytics opt-out browser add-on at:
We may use Meta Pixel, Google advertising technologies, conversion APIs, or similar services to:
Measure advertisement performance;
Understand customer journeys;
Attribute registrations or purchases;
Create or measure advertising audiences; and
Display relevant advertisements.
Depending on the technology, provider, settings, and applicable law, these activities may involve the disclosure of cookie identifiers, device information, transaction events, or internet and electronic-network activity.
Sweet2Elite does not provide mobile telephone numbers, SMS opt-in data, SMS consent records, complete payment-card information, or private coaching disclosures to Google Analytics or advertising providers for their own marketing or promotional purposes.
8. Coaching, Communities, Events, and User-Submitted Content
Sweet2Elite may provide:
Individual or group coaching;
Memberships and private communities;
Live classes and webinars;
Group calls;
Events and challenges;
Chats and comment areas;
Member profiles;
Discussion threads; and
Other interactive features.
Information you choose to post, disclose, or communicate within a community, group session, event, live chat, comment area, or other shared environment may be visible to other authorized participants.
User-submitted content may include:
Profile information;
Questions and comments;
Messages;
Photographs or videos;
Business information;
Relationship or lifestyle goals;
Coaching responses;
Success stories; and
Other information you voluntarily provide.
You should not post information in a shared environment that you do not want other authorized participants to see.
We may access, use, retain, moderate, restrict, or remove user-submitted content as reasonably necessary to:
Operate the applicable program or community;
Provide coaching and support;
Enforce community rules and agreements;
Address complaints, safety concerns, or legal issues;
Protect participants;
Improve our programs and services; and
Maintain appropriate business records.
Sweet2Elite cannot guarantee that another participant will maintain the confidentiality of information you voluntarily disclose in a shared setting. Participants remain responsible for following any confidentiality rules, community standards, or program agreements that apply to them.
9. Audio, Video, and Event Recordings
Sweet2Elite may record certain:
Classes;
Webinars;
Group coaching sessions;
Community calls;
Interviews;
Events;
Customer-support interactions; or
Other live or virtual sessions.
Notice will be provided, or consent will be obtained, when required by applicable law.
Recordings may capture:
Your name;
Image or likeness;
Voice;
Screen name;
Chat messages;
Questions;
Comments;
Screen content; and
Other information shared during the session.
We may use recordings to:
Provide program replays;
Deliver purchased content;
Maintain business and participation records;
Provide customer support;
Train team members;
Improve our programs and services; and
Document events or interactions.
Participation in a recorded program does not, by itself, give Sweet2Elite unrestricted permission to use your identifiable image, voice, likeness, testimonial, private story, or coaching experience in public advertising.
Where required, public promotional use will be governed by a separate release, testimonial authorization, program agreement, or other appropriate permission.
10. Coaching Information and Sensitive Personal Information
Through coaching questionnaires, assessments, direct messages, support requests, communities, and live sessions, customers may voluntarily disclose information they consider personal or sensitive.
This may include:
Relationship experiences;
Family circumstances;
Business information;
Financial goals;
Professional circumstances;
Lifestyle information;
Personal-development goals;
Emotional experiences;
Personal preferences; and
Other information relevant to the requested service.
We use this information only as reasonably necessary to:
Provide the requested coaching, support, program, community, or business service;
Personalize program delivery;
Administer our agreements;
Maintain appropriate records;
Protect our customers and services;
Resolve complaints or disputes; and
Comply with applicable law.
Unless Sweet2Elite specifically requests information through an authorized and appropriate process, you should not submit:
Social Security numbers;
Government-identification numbers;
Complete payment-card information;
Bank-account passwords;
Account passwords;
Medical records;
Private authentication codes; or
Information that is unnecessary for the service requested.
Sweet2Elite does not intentionally use private coaching disclosures or SMS consent information to create third-party advertising audiences.
11. How We Disclose Personal Information
Sweet2Elite does not sell personal information for monetary payment.
We may disclose or permit the processing of personal information in the following limited circumstances.
Service Providers and Contractors
We may use vendors and service providers that perform functions on our behalf, including:
Website hosting;
Payment processing;
Email delivery;
SMS delivery;
Customer relationship management;
Customer support;
Data storage;
Cybersecurity;
Analytics;
Advertising measurement;
Course, community, or membership hosting;
Scheduling;
Video conferencing;
Accounting;
Legal and professional services; and
Business administration.
These providers may use personal information only as reasonably necessary to perform contracted services for Sweet2Elite.
Mobile telephone numbers, SMS opt-in information, and messaging consent records are excluded from disclosure to third parties or affiliates for their marketing or promotional purposes.
Legal and Safety Reasons
We may disclose personal information when we reasonably believe disclosure is necessary to:
Comply with applicable law, regulation, subpoena, court order, or legal process;
Respond to a lawful government or regulatory request;
Enforce our agreements, rules, policies, or legal rights;
Detect, prevent, or investigate fraud, abuse, security incidents, or illegal activity;
Protect the rights, property, safety, or security of Sweet2Elite, our customers, our team, or others; or
Establish, exercise, or defend legal claims.
Business Transactions
Information may be disclosed as part of an actual or proposed:
Merger;
Acquisition;
Financing;
Restructuring;
Bankruptcy;
Sale of business assets; or
Similar business transaction.
A recipient or successor will remain subject to applicable privacy and data-protection obligations.
Mobile information and SMS consent records may not be used by a buyer, successor, affiliate, or other recipient for unrelated third-party marketing or promotional purposes without new, legally valid consent.
At Your Direction
We may disclose information when you specifically direct, request, or authorize us to do so.
Your authorization concerning other personal information does not automatically authorize the disclosure of your mobile telephone number or SMS consent records for third-party or affiliate marketing.
12. Data Retention
We retain personal information only for as long as reasonably necessary to:
Provide products and services;
Maintain customer, membership, and account records;
Complete and document transactions;
Maintain program and community access;
Document consent and communication preferences;
Maintain unsubscribe and suppression records;
Comply with legal, accounting, tax, contractual, and regulatory obligations;
Address chargebacks, complaints, or disputes;
Prevent fraud or abuse;
Enforce our agreements and legal rights; and
Maintain necessary business records.
Retention periods depend on the type of information and the purpose for which it was collected. For example:
Account, membership, and program records may be retained while the relationship remains active and for a reasonable period afterward.
Purchase, billing, tax, and transaction records may be retained for periods required by tax, accounting, fraud-prevention, chargeback, contractual, and legal obligations.
Customer-support and business communications may be retained as necessary to respond to requests, document resolutions, and resolve disputes.
Coaching, community, and program records may be retained for the applicable service period and for a reasonable period afterward for delivery, support, safety, recordkeeping, and dispute resolution.
Recordings may be retained for as long as needed to provide replays, fulfill program commitments, maintain records, or serve the purpose disclosed when recording occurred.
Marketing consent, SMS consent, unsubscribe requests, and suppression records may be retained for as long as reasonably necessary to document consent and ensure opt-out preferences are honored.
Cookie and analytics information may be retained according to our settings and the retention periods used by applicable service providers.
We may retain information longer when reasonably necessary because of a complaint, dispute, investigation, fraud concern, legal hold, or anticipated legal proceeding.
When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it, subject to legal and operational requirements.
13. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:
Accidental loss;
Unauthorized access;
Misuse;
Alteration;
Unauthorized disclosure; and
Destruction.
However, no website, electronic communication, database, platform, or storage system can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and notifying us promptly if you believe your account or information has been compromised.
14. Your Communication and Privacy Choices
Email Communications
You may unsubscribe from promotional emails by selecting the unsubscribe link included in the email.
We may continue sending non-promotional communications concerning purchases, accounts, program access, customer service, legal notices, security matters, or other transactions.
Text Messages
You may unsubscribe from recurring SMS messages by replying STOP.
You may request assistance by replying HELP, emailing
Cookies
You may manage cookies through:
Your browser settings;
Device settings;
Advertising-platform controls; and
Cookie-preference tools made available on our website.
Disabling certain cookies may affect website functionality.
Updating Information
You may contact us to request correction or updating of certain personal information.
We may need to verify your identity before completing a request.
15. General U.S. Privacy Rights
Depending on where you live and the laws that apply to Sweet2Elite, you may have rights concerning your personal information, including the right to:
Request access to information we maintain about you;
Request correction of inaccurate information;
Request deletion of certain information;
Request information about how personal information is used or disclosed;
Obtain a portable copy of certain information;
Object to or restrict certain processing;
Withdraw consent when processing is based on consent;
Opt out of certain targeted advertising, sales, or sharing as defined by applicable law; and
Appeal a decision concerning a privacy request.
These rights may be subject to exceptions, verification requirements, and limitations under applicable law.
To submit a privacy request, email
with the subject line:
Privacy Request
Please describe your request and provide enough information for us to reasonably verify your identity and locate the relevant records.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Appeals
If we deny a privacy request, you may have the right to appeal under applicable law.
To submit an appeal, email
with the subject line:
Privacy Request Appeal
Explain why you believe the decision should be reconsidered.
16. California Privacy Notice
This California Privacy Notice supplements the other sections of this Privacy Policy and applies to California residents only to the extent Sweet 2 Elite LLC is subject to the California Consumer Privacy Act, as amended, or another applicable California privacy law.
Categories of Personal Information
Depending on how you interact with Sweet2Elite, we may collect the following categories of personal information:
Identifiers, such as names, email addresses, telephone numbers, mailing addresses, account identifiers, Internet Protocol addresses, or online identifiers;
Customer-record information, such as contact, billing, account, or transaction information;
Commercial information, such as products, programs, memberships, subscriptions, services, or events purchased or considered;
Internet or electronic-network activity, such as browsing activity, website interactions, device information, cookie data, and analytics information;
Approximate geolocation information, such as a general location inferred from an Internet Protocol address;
Audio, electronic, or visual information, such as recordings, photographs, videos, direct messages, or communications;
Professional or employment-related information, when voluntarily provided in connection with coaching, business programs, applications, or services;
Inferences, such as interests or preferences derived from interactions with our website, content, products, or services;
Contents of communications, when you communicate directly with us; and
Sensitive personal information, only when voluntarily provided or reasonably necessary for a requested service.
Sources and Purposes
We collect these categories from the sources identified in Section 3.
We use them for the business and commercial purposes described in Section 4, including:
Providing services;
Processing purchases;
Managing accounts;
Communicating with customers;
Operating and improving our website;
Providing coaching and community services;
Measuring marketing;
Maintaining security;
Preventing fraud; and
Complying with legal obligations.
Disclosure of Personal Information
We may disclose personal information to the categories of service providers, contractors, professional advisers, government authorities, and transaction participants described in Section 11.
Sweet2Elite does not sell mobile telephone numbers, SMS opt-in data, or SMS consent records. We do not share this mobile information with third parties or affiliates for their marketing or promotional purposes.
Sale and Sharing
Sweet2Elite does not sell personal information for monetary payment.
Depending on how analytics, pixels, advertising cookies, conversion APIs, and similar technologies are configured, the disclosure of online identifiers, device information, and internet activity to advertising providers may be considered a “sale” or “sharing” under California law, even when no money is exchanged.
Where required by applicable law, California residents may opt out through cookie-preference or “Your Privacy Choices” controls provided on our website or by contacting us using the information below.
Where required and technically applicable, we will process legally recognized opt-out preference signals in accordance with applicable law.
California Privacy Rights
Subject to applicable law, verification requirements, and exceptions, California residents may have the right to:
Know the categories and specific pieces of personal information collected;
Know the categories of sources from which personal information was collected;
Know the purposes for collecting, using, selling, or sharing personal information;
Know the categories of recipients to whom personal information was disclosed;
Request access to personal information;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Obtain a portable copy of certain personal information;
Opt out of the sale or sharing of personal information;
Limit certain uses and disclosures of sensitive personal information;
Receive information about applicable financial incentives; and
Exercise privacy rights without unlawful discrimination.
Submitting a California Request
To submit a California privacy request, email:
Use the subject line:
California Privacy Request
Please describe your request and provide enough information for us to reasonably verify your identity.
We may request additional information when reasonably necessary to verify and process the request. We will use verification information only for verification and request-processing purposes.
Authorized Agents
An authorized agent may submit a request on behalf of a California resident where permitted by law.
We may require:
Proof of the agent’s authority;
Direct confirmation from the resident;
Verification of the resident’s identity; or
Other information permitted by applicable law.
Financial Incentives
Sweet2Elite may occasionally offer promotions, discounts, loyalty benefits, or other opportunities related to the voluntary provision of personal information.
When an offer constitutes a financial incentive or price or service difference regulated by California law, we will provide an additional notice describing the material terms and obtain any consent required by law.
Participation will be voluntary, and participants may withdraw in accordance with the applicable offer terms.
17. International Visitors
Sweet2Elite is based in the United States.
Information submitted through our website or services may be processed or stored in the United States or in other countries where our service providers operate. Privacy and data-protection laws in those locations may differ from the laws in your jurisdiction.
Where required, we will process personal information under an appropriate legal basis, which may include:
Performance of a contract;
Compliance with a legal obligation;
Our legitimate business interests;
Protection of legal rights; or
Your consent.
Depending on your location, you may have rights to access, correct, delete, restrict, object to, or request portability of certain personal information.
18. Third-Party Websites and Services
Our website and communications may contain links to websites, platforms, products, or services operated by third parties.
We do not control and are not responsible for the privacy, security, content, or practices of third parties. This Privacy Policy does not apply to information collected directly by those third parties.
You should review the privacy policies and terms of third-party services before providing personal information.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
Our practices;
Products or services;
Technology;
Service providers;
Legal requirements; or
Business operations.
When we update the policy, we will revise the “Last Updated” date at the top of the page.
Material changes may also be communicated through the website, email, account notice, or another appropriate method.
Your continued use of the website or services after an updated Privacy Policy takes effect constitutes acknowledgment of the revised policy to the extent permitted by law.
20. Contact Us
Questions, requests, or concerns regarding this Privacy Policy may be directed to:
Sweet 2 Elite LLC
d/b/a Sweet2Elite
PMB 1393
300 Peachtree St NE, Ste CS2
Atlanta, GA 30308-3565
United States
Email:
Support:
Website:
Before publishing, make sure these operational promises are true: SMS consent records and coaching disclosures are excluded from advertising audiences; recorded calls display proper notice; and the site has a working cookie-preference or Your Privacy Choices control if your tracking practices or applicable law require one. A privacy policy alone does not configure those systems. California regulators distinguish the policy from the actual technical opt-out mechanism.
Have a privacy attorney review the final live version, especially the California section, advertising pixels, international traffic, and recordings.